For turf installers
Dominate your market.
Get more leads and close more jobs with AI custom software built for turf installers.
Estimate summary
Grand total
$12,696.56
Watch it work
See the whole machine in one walkthrough.
How it works
Three steps. One machine.
Runs on your phone. Estimate from the driveway, not the office.
1
We get you leads.
Ads plus a self-pricing tool that educates homeowners on real cost and pre-qualifies them before you ever drive out.
Leads
4 leads
Dana Whitfield
NewMarcus Ellery
Called and textedPriya Raman
Proposal sentOwen Castellano
Won2
Your AI receptionist answers every one.
Human-like texting in seconds, day or night. It qualifies the lead, gives a soft range, and books the walkthrough while you install.
Ava · FHM Turf AI agent
Texting with Demo lead
1:44 PM
1:44 PM
1:44 PM
1:44 PM
1:45 PM
1:45 PM
1:45 PM
A real conversation with the AI receptionist. Qualified and booked without you touching your phone.
3
You close with the software.
Estimate in minutes from your phone. AI renders of their actual yard. E-sign, invoice, done.
Start your free 3-day trialBase materials
Auto-calculated from sqft, depth, perimeter, and turf ordered. Everything stays editable.
Dirt to haul away
5.93 cubic yards → 6 cubic yards
You need one 10-yard container.
Finish stone — types to order (6 cubic yards total)
Nailer boards
The difference
Same house. Same day. Two estimates.
The journey
One lead, all the way to paid.
Click through it.
Leads
4 leads
Dana Whitfield
NewMarcus Ellery
Called and textedPriya Raman
Proposal sentOwen Castellano
Won1
Leads come in
Leads land in one place.
A turf installer seeing it for the first time.
Filmed August 2026. Not scripted.
Customer-facing demo tool
Your customers price their own yard.
They outline it on a satellite map, get a real range in 60 seconds, and arrive educated. No more sticker-shock walkthroughs.
Here's your range.
Soft range · installed, plus tax
$11,123 – $13,146
$11 to $13 per sq ft installed
1,011
sq ft measured
2 to 3
days typical install
15
year warranty
A real range in about 60 seconds, no phone call needed.
Self-Pricing Tool
A homeowner outlines their yard on a satellite map and gets a live soft range in about 60 seconds. You get a lead who already knows what turf costs.
Try the Self-Pricing Tool →All of it costs less than one job.
One extra install a month pays for the whole machine many times over.
Price your next job in the driveway, before you drive away.
Three days of full access. Your own workspace, a working price book, sample jobs to play with.